Presentation | B2B Marketing Hot Trends 2025

On December 10th, our B2B Marketing Committee will present the results of the B2B Marketing Hot Trends 2025 study at an exclusive event for AMKT Partners. Sign up!

What will be the key aspects of B2B marketing in the coming months?

We will soon be presenting the fifth edition of the B2B Marketing Hot Trends 2025 report at an exclusive event for our AMKT Partners. This report, prepared by our B2B Marketing Committee in collaboration with our partner company Garlic B2B , outlines the main trends in the sector for the coming months: where marketing managers will focus their efforts and in which areas B2B organizations will invest their budgets.

In this edition we will analyze the evolution of the sales funnel and the phases in which CMOs are concentrating their efforts, as well as evaluate how the most relevant B2B Marketing trends have progressed in recent years.

In addition, we will give a presentation focusing on the importance of GEO ( Generative Engine Optimization ) and AEO ( Answer Engine Optimization ) applied to B2B Marketing , a particularly novel approach, since most of the information available on these areas is geared towards B2C Marketing.

During the session, we will explain how to leverage AI-generated search (AEO) to optimize content and transform it into the direct response offered by AI assistants like ChatGPT. We will also cover how to enhance geolocation ( GEO) to improve brand visibility in conversational responses and more complex queries.

AGENDA

The presentation of the results will take place on December 10th , starting at 9:30 a.m., in person at the PONS Foundation (Calle Serrano, 138. Madrid).

Spaces are limited. Register as soon as possible! This marketing event is exclusive to AMKT members. To register, please log in to your member area.

And if you need help, don’t hesitate to contact us: asociacion@asociacionmkt.es and +34 91 548 49 15

Share it on your social media #AMKTB2B