1 May 2025 Arturo Garcia Berzosa

On May 8th, we’ll be hosting a new marketing event exclusively for AMKT members: “B2B SitRooms : Success Stories,” presented by our B2B Marketing Committee. Sign up!

As part of our B2B Marketing Committee’s mission to share stories from B2B companies in this constantly growing sector, we are launching a new series of meetings designed to uncover the secrets of B2B, learn about success stories, and discover how leading companies are tackling these challenges.

During these marketing events, we will analyze success stories together with those responsible for them, who will share their experiences and lessons learned, and where we can discuss and ask how the challenges of B2B marketing are faced.

In short, we open the doors to the B2B Marketing Situation Room : an experience where you can learn the keys, the secrets, the tricks and, of course, the mistakes made along the way.

On May 8th we will hold the first B2B SitRooms event , exclusively for our members, at 10:00 AM, at B Travel Xperience (Calle de Miguel Ángel, 33. Madrid).

This event will feature:

  • Belén Callejo , KPMG . From Talent Attraction to Corporate Experience. Focused on their talent strategy, essential for this consulting firm.
  • Mónica de la Maza , Kyndryl . ABM for large clients. She will talk to us about the Account Based Marketing strategy at this company, the world’s largest provider of IT infrastructure services.
  • Sandra Sancho , Figueras . Beyond industry: connecting markets and culture . Success story of a Spanish industry with almost 100 years of history and globally recognized projects
  • Kennet Malmcrona , LinkedIn. The Business of Influence & B2B trends. Kennet will give us his vision on the level of B2B marketing in Spain, and a glimpse of the new developments to come.

At the end, we will have a space to continue the conversation among professionals and network.

Places are limited. Register as soon as possible!

This marketing event is exclusively for AMKT members. You can reserve your place via the link we sent to your inbox. If you need assistance or haven’t received the email, please don’t hesitate to contact us: asociacion@asociacionmkt.es or +34 91 548 49 15